Our Team

Nevasha Naidoo ( Owner and Director )

Nevasha has 13 years of Public relations experience and is a Chartered Public Relations Practitioner. She holds a BA-Communication Science degree from the University of South Africa, with six distinctions.
Obtained a National Diploma in Public Relations Management at the Durban Institute of technology, with six distinctions (was awarded best overall student in the Public Relations Department in final year. Also
holds a Business Administration Diploma from Careers 2000 (College).

Nevasha’s public relations career started in 1997 at an accredited public relations company in KwaZulu-Natal namely Tanya van Agthoven Public Relations where she worked on a diverse range of clients including NBS, Stocks & Stocks, Holiday on Ice and the Blacksteer Restaurant publicity. Further to this, her experience in the field of communication included event management, media relations, concert management, shopping centre promotions and advertising. 

At the beginning of 1998 she joined Simeka TWS Communications. Her key area of expertise was corporate ommunications, McDonald’s South Africa being one of the largest corporate clients in this category.

Other key areas of expertise in public relations included crisis communications, strategic event management launches and promotions, exhibition management, advertising, financial management, media relations, writing releases, proposals, tenders and copy for newsletters, client management, project management, planning and implementing activities on a local, national and international scale.

Later she joined Sun International as an events and entertainment executive. Her main job functions included managing the Miss South Africa office and the Miss SA pageant in 2002 as well as arrange
international acts/performances at the Sun City Superbowl.  In addition, she represented Sun International on the Arts and Culture Trust management committee.

In March 2003 she joined an SMME i.e. Kagiso Communications to work on a three month contract specifically on the BANKSETA, Micro Finance Skills Project. In August of 2003, Nevasha
established her own company, Platinum Public Relations. Her most recent achievement is her appointment as the PRISA representative (Public Relations Institute of South Africa) at the Service
SETA committee.

Previous Experience

Bristol-Myers Squibb, SA-Swedish Partnership, BLUE IQ, McDonald’s South Africa, Launch of Gauteng-on line, Supplier Park in Pretoria – Automotive industry, Specialised Exhibitions, Eskom, Department of Tourism, Department of Health, NBS, Just Ginger concert at Red Dog Saloon, The Pan African Language Board conference, Technikon SA, Coca Cola - Hospitality for 1500 delegates, Barlows Equipment Company, The Kellogg Foundation, Caltex, Miss South Africa pageant 2002. Ronan Keating Concert, Skouspel – Afrikaans Music Festival, Presidential Address Golf Challenge, SALGA Conference 2004, Vuna Awards 2004, Premier’s Service Excellence Awards Ceremony – Mpumalanga, dti – Savant.

Leadership Qualities

• Deputy head girl of Lenarea Secondary, KwaZulu-Natal – 1994
• Miss KwaZulu-Natal semi-finalist – 1994
• Miss Lakehaven – 1995
• Miss India regional semi-finalist - 1995
• Nominated treasurer of the PR students council at The Durban University of Technology - 1996
• Miss M. L Sultan Technikon (now known as The Durban University of Technology) – 1996
• Runner up in the Miss Technikon South Africa – 1996
• Miss Phoenix Plaza – 1996
• Voted entertainment manager at The Durban Institute of Technology Student Representative Council - 1997
• Runner up in the Miss Berea Centre – 1997
• Completed a National Diploma in Public Relations Management at the Durban Institute of Technology with a pass rate of 83% - 1997
• Awarded Best overall public relations student at The Durban Institute of Technology – 1997
• Miss Post finalist – 1997
  Completed a Business Administration Diploma through Careers 2000 (College) with an 82% pass rate – 1997
• Appointed Account Director at Simeka TWS Communications at age 23 – 2000
• Director of Platinum Public Relations – 2003
• Completed a BA-Communication Science Degree through the University of South Africa with six distinctions – 2005
• Currently represents PRISA (Public Relations Institute of South Africa) at the Service Seta committee - 2009

In addition to her knowledge and skills in the public relations arena, her experience in the communications field also included voice-overs for promotional material, radio presenting, compere for events and public speaking.

Nevasha Naidoo was featured in various media promoting the communication industry as a whole.
These media features include:

• SA FM interview on Media Matters- discussion as a guest commentator about the P.R landscape in S.A.
• Summit T.V interview on: Your Working World- discussion on public relations in general.
• Featured in a Public Relations related article in The Star: Workplace.
• CNBC Africa interview on Women In Business-discussion about the P.R landscape and women in business.
• Featured in Communika-discussion on how practitioners can make a difference in the public relations arena.

Awards and Accolades

• Nevasha Naidoo – Durban Institute of Technology Silver Tusk Award winner 2011

What Makes Nevasha a Powerful Woman?

Nevasha believes in fighting against the odds. In a world where man is still dominant, standing out as a woman requires more effort, Nevasha believes in conquering every possible hurdle which may exist. Fighting societal evils of race and gender discrimination have been factors which Nevasha has had to embrace. Fighting the impossible inevitably leads to frustration; instead, Nevasha has ventured into foreign territory and has emerged vicarious. Coupled with a desire to achieve, Nevasha is also a mother of two and prides herself in balancing her work and home life. She is a firm believer in creating healthy balances to ensure that her family has the best in a mother and wife at all times.

Despite her allegiance to her home, Nevasha’s business has enjoyed eight years of success and is continuing to add value to the South African communication landscape. After years of achievements, Nevasha believes that it is now time to give back. She is determined to empower other young women to achieve their dreams and fulfill long term ambitions.

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