Services

Platinum Public Relations offers a diverse range of services tailored to suit our client’s needs which makes us a one stop communication shop.

In addition to providing clients with a service in public relations, Platinum Public Relations also offers Training and Development for consultants in a public relations environment.

Communication services:

• Public Relations.
• Marketing.
• Strategic event management.
• Advertising.
• Corporate reputation and image building.
• Media management.
• Brand management.
• Publicity management.
• Promotions.
• Development of creative concepts.
• Strategy development and implementation.
• Internal communications.
• External communications.
• Content development for newsletters and brochures.
• Shopping centre PR management.
• Concert management.
• Project management.
• Hospitality for guests.
• Database management.

Training and development services:

Platinum Public Relations designs, develops and implements PR training programmes for various levels of consultants.

Each trainee is assessed and evaluated before developing and designing a training programme specific to the trainees needs. The training programmes take place in the form of group lectures, one-on-one meetings and on-the-job training. The duration of the training programmes can vary depending on the depth and scope of the assignment.

The training programme is concluded with a presentation of a comprehensive training report back and evaluation.

The following are the type of training programmes offered for PR professionals:

• Strategic event management.
• Media relations and management.
• Presentation skills.
• Time and financial management of a project.
• Client relations and management.
• Writing techniques and skills for the communication industry.
• Hands-on basic computer skills.
• An integrated approach to public relations.
• The real world of PR – a philosophical and theoretical approach.
• Developing and implementing a communication strategy.
• Motivational skills and image building.

Event, Conference and Sponsorship Management

Conferences & Exhibitions:

• Venue scouting, research and selection
• Budgeting
• Event strategy and PR
• Transport and Accommodation requirements
• Event set-up (stage, lighting, audio visual, décor and theme)
• Medical and Security services
• Agenda, Conference Content, Corporate Branding and Conceptualisation
• Sourcing and booking entertainment and guest speakers appropriate for the event
• Catering management and menu selection
• Logistics and timeline management
• RSVP management
• Staffing and vendor relations
• Design and decor
•  

Events:

• Award dinners
• Year end functions
• Golf days
• Product launches
• Social soirees
• Team building
• Exhibitions
• Conferences

Communications:

• Ideas generation and strategic concepts that can be leveraged across multiple platforms
• Conceptual copywriting for invitations, flyers, brochures, posters, banners, presenters, print ads, etc.
• Media writing for press releases, advertorial and feature articles

Sponsorship:

• Call for sponsors campaigns
• Sponsorship sales
• Planning, implementation and management
• Sponsor and exhibitor registration and confirmation